It's Advertising Week o'clock: Do You Know Where Your Brands Are?

Grapeshot Just as strict parents do children, brands have a tendency to hinder ad in fear of a dreadful outcome. Brands still want assurance that their messages are delivered and received by engaged consumers in a safe space. It’s 2016 and potential danger is always lurking around the corner, which has forced brand safety to acquire new layers of complexity and specificity. How can advertising become truly welcome? The answers vary in degrees depending on the personality of a given brand. The ...